Verbier is the main resort in Switzerland’s largest ski area, the 4 Valleys. Thanks to the combination of a sunny, scenic location, exciting terrain and a lively nightlife, it has long attracted a youthful, sporty clientele. Easy access (two and a half hours by public transport from Geneva airport) has helped make the resort popular with Brits as well as the Dutch, Scandinavians, the international Geneva set – and above all, the Swiss.
Nearly 100 lifts access more than 400km of runs, including some of the best lift-served off-piste in the Alps. The slopes are snowsure and the scenery spectacular, and from the top of the ski area – Mont Fort, at 3330m – the views reach as far as the Matterhorn and Mont Blanc.